Issue 164

In this issue:

  • Marketing 101: dumbing it down vs. simplifying it up
  • Why business expansion is getting tougher (and what I’m doing about it)
  • Beyond demographics: how technographics can boost engagement and loyalty
  • TikTok may enable creators to build AI bots in their likeness
  • Claude AI: the best AI for persuasive copy?
  • How to build your own AI search engine (and leave Google in the dust)
  • John Assaraf interview
  • The throwback strategy: turning yesterday’s emotions into today’s sales
  • How to unlock unlimited ideas: boost engagement and skyrocket sales with this game-changer
  • Secret fortune: why smart marketers are obsessing over reviews
  • Life after cookie death: the smart marketer’s survival guide
  • Million dollar business ideas for 2025: 51 huge opportunities you do NOT want to miss (part 1)
  • and more!

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